
WeChat Mini Program (MP)
Plan for F&B Business


Mini Programs = “Instant” Apps embedded in WeChat for disposable interactions, at a fraction of the cost of an App.

LIGHT & FAST
- 4 Mb code base, much quicker to load than an App
- Loads from Tencent Servers
- No updates needed : the latest version is automatically loaded
- Cached on the phone
- Home screen shortcuts (Android only)

TIGHTLY EMBEDDED INTO WECHAT’S ECOSYSTEM
- > 60 entry points
- Directly shareable in chats
- “Deep linking” to a specific subpage of the MP
- Easy, normalized login
- Seamless integration with WeChat Features : Member Cards, Coupons, WeChat Pay
WeChat Mini Programs (MP) have exploded since the beginning of 2018
1M Mini Programs

200M Daily Active Users

95% of e-commerce Brands have a MP

63% of the 1B WeChat users have used them

Average time spent using MP
(min per day)
Mini Programs (MP) already represent 20~30% of traffic
Distribution of user traffic across Apps
and associated mini-programs (July 2018), in millions

Data from the Top 100 apps with an accompanying MP. All numbers rounded to nearest million. Source: Quest Mobile 108, Quest Mobile ‘Truth’ Data Set (August 2018), Resonance Analysis
Low acquisition cost through accessibility :
Sharing is the #1 entry point overall
Mini Program Traffic by source, June 2018 (source : ALDWX)
- Sharing
- Quick entry
- Official Accounts
- QR Codes
- Redirects
- Others
F&B Businesses’ main delivery system platforms

Advantages
- Free
- No need to apply for anything
CHAT : Specific account to chat with customers
Inconveniences
- Always attached to a phone
- Lots of time spent talking to the customers (4 to 8 min)
- Human factor mistakes
- No visibility unless you or someone sends your contact
- No stats / reports on your customers’ sales unless they’re done manually
- Need to manage payment manually

MEI TUAN WAI MAI / E LE MA : Platforms specialized in order deliveries
Advantages
- Visibility of your shops : lots of people will be able to see them
- Provide delivery services. (optional)
- Avoid human error when taking orders
- No need to manage payment from customers
Inconveniences
- Need to qualify to apply for a contract
- Order percentage fees
- 8% to 10% without delivery
- 16% to 23% with delivery
- Not Foreigner-friendly : Chinese only
- Not customizable for specific needs

Why is it worth having a Mini Program ?
Advantages
- User friendly
- Customizable : Respect your identity, colors, font and logo
- Chinese and English support
- Display realtime “situations” to customers. (“Rainy day”)
- Pre-order: Allow your customer to order in advance
- WeChat Pay and Cash support. (Cash part supervised by your team)
- Delivery or pickup
- Full Sales reports (global, monthly, by customers, best sellers …)
- Define own delivery prices (Delivery service not provided)
- Connection to SFExpress account
- Specific features can be developed
- Fixed monthly fee
- Personal finance management

Additional options
- Create and edit news
- Event organiser (with e-tickets)
Inconveniences
- Need to apply for a WeChat Mini Program with Food License (But less complicated than Mei Tuan or E LE MA)
- Have to connect Mini-Program to a WeChat Pay account
- Not connected to POS
- Need a server in China with an ICP License

F&B BUSINESS
DEDICATED OFFER


A dedicated Mini Program ordering platform’s development will normally cost between 35.000 RMB to 50.000 RMB (not including maintenance + server fees)
It is understandable that such an upfront cost may limit businesses’ desire in purchasing a Mini-Program (MP)


has found a way, thanks to the creation of its own GLOBAL PLATFORM (GP)

Our GP is offering you the following advantages:
-
Our Mini Program Kernel is ready to go, just need to accommodate the app to your design
-
No need to Pay and wait for the development of the services and back-end
-
Get your Mini Program within 2-3 weeks
-
No need to take care of servers and ICP License
-
Our global platform (GP) will constantly be updated with new features


Option 1 : Yearly Offer
2750 RMB / month
(including MP + updates + maintenance + server)
for 12 months
Then,
1150 RMB / month
(updates + maintenance + server)

Option 2 : One Shot Offer
27500 RMB
(including MP + updates + maintenance + server)
first 12 months
Then,
1150 RMB / month
(updates + maintenance + server)

Option 3 : On your own
23400 RMB
(including MP + maintenance first 2 month)
Then,
Quotation on every interventions
(Server’s fee / administration AND Updates + Maintenance NOT INCLUDED)

Option 4 : Pay As You GO
5% of MP Revenu / month
(including MP + updates + maintenance + server)
COMPARE TO

Mini Program (35 000 RMB to 50 000 RMB)
+ Maintenance Fee (+-1500 RMB / month)
+ Server Fee (200~300 RMB / month)
+ (extra cost for updates)

Still not sure about it ?

Let’s have a look and compare with other platforms.

Note: We take into consideration that you’ll push your customers towards using your Mini Program.
Scenario 1 : small business

Scenario 2 : Medium Size Business

Scenario 3 : Example from one of our clients – Mainly Delivery

1 year R.O.I scenario for OPTION 1

1 year R.O.I scenario for OPTION 2

1 year R.O.I scenario for OPTION 3


Some examples of what your Mini Program could look like.

Try to imagine it with your logo and colors that fit your identity.


What about the your content ?

Your Mini Program will come with a Back-end access.
So you’ll be able to read the statistics of your activity, create and edit your menu,
have a look at your customer’s profiles, order histories and other information.
HTTPS CERTIFICATE + SECURE LOGIN
DASBOARD
ORDERS
STORAGES/RESTAURANTS
MENUS & ITEMS

Want to try it out ?
We can give you access to one of our demos !
